In the year 2040, there will still be plenty of physical, brick-and-mortar stores around where you can go to buy things — but they will be so kitted out with technology and dystopian-like features that they’d feel like another world to today’s consumer.
According to a new report forecasting what the future of retail will look like, analysts predict stores to deploy areas like so-called “cold zones,” which mean exactly what the name implies. They’ll be a literally frigid part of the store where you could try on winter coats and similar products to get a sense of how much you’d actually like them day-to-day. Along these same lines, stores may deploy turf where you could try on cleats and see how they feel in actual use.
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